Sexualized Minorities, "Otherness" and Heterosexism.

Non-hetero sex is portrayed in the media along with a buffer. The line is rarely crossed, and heterosexual beings are portrayed in a much stronger light. If any of the same lines of heterosex are brought on non-hetero sex, then it leads to more confinement and often times monitoring occurs.

The first image is an advertisement for being an organ donor. In this ad, a woman in just her bra and underwear is shown along with the line “Becoming a donor is probably your only chance to get inside her.” The explicitness of the ad is that the woman is a sexualized being, but an unattainable sexual being. Being an organ donor would assure that your body parts can get inside sexy women like the one seen in the ad. Under the surface, this advertisement perpetuates the notion that women in their bras and underwear are to be looked at and objectified, and that men are expected to have hetero sex.
The second image depicts a homosexual relationship, by connotation versus actually showing the two in any physical relationship. The two men are pictured in bed together, with their shirts off, but most of the advertisement is a white sheet, showing somewhat of a buffer between what is acceptable and what might be considered “lewd”

The third image is from a pepsi commercial found on Youtube. This advertisement was shown in the UK but then banned for its subject matter. In the ad, two men are urging their friend to go up to the bar. When the guy stands up he passes a series of women and finally goes up to a man to hit on him. The two men sitting down are shocked that their friend is hitting in a man, and it is then they find out that their friend is gay. The fact that this ad was banned shows that society as a whole is not entirely ready to view same-sex relationships and that there is indeed a double standard when it comes to heterosexual relationships and homosexual relationships.

The fourth image is a condom commercial showing balloon animals. In the ad, the animals are having a variety of sexual positions and activity, and the whole notion of the ad is that it is “fun” and “uplifting” the fact that the animals are used in place of real people is striking to consider, and that it is acceptable when sex is shown as playful, but if people were to replace the animals, a different response would have been heard.

The fifth image shows heterosexual relations in a different light. In this ad, the notions of condom use are shown, however the undertone of the ad is still somewhat playful in context. The overarching theme here is that it is acceptable for heterosexual people to have sex, but they must do it safely.